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Coca-Cola - on the eve of the summer season a research identifying the
potential for expansion in major retail channels in Crimea and the largest
cities of Ukraine has been conducted. |
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Microsoft - a database of companies assembling and selling personal
computers in 25 cities of Ukraine has been created which served as a
platform for future marketing of the Microsoft software in Ukraine. |
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DHL / Danzas - the study was dedicated to the warehousing services in
Ukraine. Based on information received during face-to-face interviews with
providers and users of this type of services, Target came up with a
prognosis as to what warehousing services will be in most demand in the
nearest future. |
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Canon - one of the major clients of Target. Regular and ad-hoc researches in
Ukraine as well as co-ordination of projects done for Canon by other
marketing agencies in Russia, the Baltics and Kazakhstan are done by us for
several years in a row. |
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Novartis Pharma - a complex study among doctors and patients has been
conducted in top 6 cities of Ukraine. It was dedicated to 3 products by
Novartis Pharma for which Target measured the levels of knowledge and usage
among these two audiences compared to similar products by competitors.
Hopefully, the study helped to build an effective marketing strategy. |
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Roshen - regular price & distribution checks conducted by Target help Roshen
to organize the work of their merchadising teams more effectively. |
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Raiffeisen Bank - the first foreign bank interested in retail banking in
Ukraine. Our research consisting of focus groups and face-to-face interviews
helped them to understand the perspectives of this type of services in major
cities of Ukraine. |
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Wimm-Bill-Dann - our retail census created the base for expansion of these
company's products in major cities of Ukraine. |
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Lactalis (TM "President") - regular studies measuring the levels of
distribution of the products by Lactalis in top 7 cities of Ukraine
vis-a-vis competition helped the company to evaluate the work of their
distributors more effectively. |
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Kyivstar - a study measuring the level of distribution for major company
products vis-a-vis competition has been conducted. It discovered certain
opportunities for the company to increase retail coverage and to achieve
higher distribution compared to other mobile operators. |
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Procter & Gamble - a study measuring the level of distribution and the space
share of all major product categories and brand have been conducted. As a
result, certain correlation between the level of distribution and the space
share occupied by a concrete brand within the space share of the category
has been shown. This helped to create an action plan as to how P&G brands
can become the leading brands in all product categories studied both in
terms of distribution and space share. |
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Ridna Marka - a retail census conducted by Target gave the company a clear
understanding of qualitative and quantitative structure of retail selling
juices in top 30 cities of Ukraine. |
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Tvoya Kimnata - two consumer studies on textiles and floor coverings have
been conducted. The purpose was to segment the target audience not only in
terms of socio-demographics but also in terms of psychographics and by their
attitude to the products researched. This segmentation helped then to build
an effective marketing strategy and to successfully compete with other
players on this market. |
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Tovar Litsom - a magazine for manufacturers and distributors of fast moving
consumer goods for which Target conducts regular research, both retail and
consumer, on different topics. The team members of Target are authors of
many articles published in this magazin. |
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